วารสารวิทยาลัยบัณฑิตเอเซีย ...

The objective of this study was to find the strategies of sale performance by opening new branch in Khon San district, Chaiyaphom Province. The strategies consisted of marketing, management, technical and financial management by collecting data from 400 users of personal car up to 7 seats and personal pickup truck. The results: The results indicatesd that the opening new branch is possibility, and finds that the company needs to define share of market and target group obviously for marketing strategy. Moreover, the result in technical finds that appropriate location, near city area or on-site service, for management strategy finds that adequate staffs, professional skill and welfare incentive are the keys for bussiness, and the last finding; financial management indicates that income - expenditure forecasting and payback period are important for firm. These financial finding confirm that the opening new branch of tires business cost 7,275,300 Baht. And payback period in 5.5 years, Net Present Value for the firm is 1,018,242.38 Baht and Internal Rate of Return is 4.43%