| บทคัดย่อ ภาษาอังกฤษ |
The objective 1. To study personal characteristics and environment. 2. To study the behavior online consumers influencing the acceptance of further education in the internet distance education system. in tertiary and research methods as follows: This is a survey research study. specific sampling The sample group used in this study was students of institutions in higher education in Thailand divided by topography, namely, the North, the Central, the South, the East, the Northeast. The tool was used as an online questionnaire of 400 sets. Data were analyzed using SPSS program to find statistical values such as mean (Mean), standard deviation (S.D.), t-test, F-test and Least Significant Difference test. (LSD)
The results of the research were found that 1) Most of the respondents were female, with a current GPA of 3.51 – 4.00, year level, bachelor's degree, fourth year, Internet distance education system group. have monthly income Less than or equal to 10,000 baht, single, with most of the domicile in the Northeast 2) Most of the respondents had a level of opinion about the environment that influenced the acceptance of further education in the Internet-based distance education system. At the higher education level, overall, it was at the highest level in all aspects, namely the internal environment ( = 4.43) and the external environment ( = 4.31), respectively. 3) Most of the respondents had their opinions on online consumer behavior influencing their acceptance of further education in the Internet-based distance education system. At the higher education level, overall, it was at the highest level in all aspects, namely online perception ( = 4.35), attitude towards online media ( = 4.31), and online entertainment
( = 4.27), respectively. 4) Test the relationship between environments that influence acceptance of further education. in the Internet distance education system in tertiary have a high level of relationship
in the same direction (r = .703) 5) Testing the relationship between online consumer behavior influencing acceptance of further education. in the Internet distance education system in tertiary have a high level of relationship in the same direction (r = .806). The objective 1. To study personal characteristics and environment. 2. To study the behavior online consumers influencing the acceptance of further education in the internet distance education system. in tertiary and research methods as follows: This is a survey research study. specific sampling The sample group used in this study was students of institutions in higher education in Thailand divided by topography, namely, the North, the Central, the South, the East, the Northeast. The tool was used as an online questionnaire of 400 sets. Data were analyzed using SPSS program to find statistical values such as mean (Mean), standard deviation (S.D.), t-test, F-test and Least Significant Difference test. (LSD)
The results of the research were found that 1) Most of the respondents were female, with a current GPA of 3.51 – 4.00, year level, bachelor's degree, fourth year, Internet distance education system group. have monthly income Less than or equal to 10,000 baht, single, with most of the domicile in the Northeast 2) Most of the respondents had a level of opinion about the environment that influenced the acceptance of further education in the Internet-based distance education system. At the higher education level, overall, it was at the highest level in all aspects, namely the internal environment ( = 4.43) and the external environment ( = 4.31), respectively. 3) Most of the respondents had their opinions on online consumer behavior influencing their acceptance of further education in the Internet-based distance education system. At the higher education level, overall, it was at the highest level in all aspects, namely online perception ( = 4.35), attitude towards online media ( = 4.31), and online entertainment
( = 4.27), respectively. 4) Test the relationship between environments that influence acceptance of further education. in the Internet distance education system in tertiary have a high level of relationship
in the same direction (r = .703) 5) Testing the relationship between online consumer behavior influencing acceptance of further education. in the Internet distance education system in tertiary have a high level of relationship in the same direction (r = .806).
|
.1.jpg)
.1.jpg)
.1.jpg)
..jpg)