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The objectives of the research were 1) to study current conditions and problems in doing sports
management business In Khon Kaen province, 2) to study the needs of the sports competition business
market and 3) to study the factors that affect the market Influencing the decision to use sports
competition management services Is a qualitative research and quantitative. The sample group used in the
research was entrepreneurs and users of sports competition management businesses In Khon Kaen province, 90 people,
the target group for qualitative research by in-depth interview. There are 9 sports entrepreneurs and small
group discussions. 15 stakeholders. The statistics used in data analysis by finding the average, percentage,
standard deviation and presenting the qualitative data analysis by using the descriptive method.
1. The condition of the business market of sports competition management business having
more strengths than weaknesses and the condition that is more likely than the problem causing the
business market to manage this sporting event. Using use proactive management strategies in marketing
business operations. Sports event management business in Khon Kaen province also found that the
competition is not much. Most of the competition was organized by the owner of the stadium or
government agencies and groups that have a passion for sports have grouped together to organize sports
competitions in each season.
2. Conditions of the market for sports competition management business found that there
are no unique sports competitions and the identity of the province causing entrepreneurs to want to use
the service and have a high level of bargaining power due to the business of organizing sports events. It
was the management of activities for the masses and the demand is was matter of organizing sports
activities according to the objectives of each department. Just hope for efficiency of work rather than
profit.
3.Factors affecting marketing which has an influence on the decision to use sports
management service, found that more groups of sports business entrepreneurs are entering new
competitors for example, owners of artificial turf and golf courses will have more problems than artificial
turf due to higher investment and use a lot of space bargaining power of raw material sellers related
equipment will be low.
In summary, the sports competition business market was a business that involves multiple
divisions, both the owner of the venue of the competition sports referee agencies that facilitate users of
sports event management services because sports competitions are activities that require knowledge and
the experience of the competition organizer to consider the risks marketing factors influence the decisions
of sports competition participants each category is at a high level by personnel factors was a factor that
influences decision making at a high level first followed by the product distribution and the product side. The objectives of the research were 1) to study current conditions and problems in doing sports
management business In Khon Kaen province, 2) to study the needs of the sports competition business
market and 3) to study the factors that affect the market Influencing the decision to use sports
competition management services Is a qualitative research and quantitative. The sample group used in the
research was entrepreneurs and users of sports competition management businesses In Khon Kaen province, 90 people,
the target group for qualitative research by in-depth interview. There are 9 sports entrepreneurs and small
group discussions. 15 stakeholders. The statistics used in data analysis by finding the average, percentage,
standard deviation and presenting the qualitative data analysis by using the descriptive method.
1. The condition of the business market of sports competition management business having
more strengths than weaknesses and the condition that is more likely than the problem causing the
business market to manage this sporting event. Using use proactive management strategies in marketing
business operations. Sports event management business in Khon Kaen province also found that the
competition is not much. Most of the competition was organized by the owner of the stadium or
government agencies and groups that have a passion for sports have grouped together to organize sports
competitions in each season.
2. Conditions of the market for sports competition management business found that there
are no unique sports competitions and the identity of the province causing entrepreneurs to want to use
the service and have a high level of bargaining power due to the business of organizing sports events. It
was the management of activities for the masses and the demand is was matter of organizing sports
activities according to the objectives of each department. Just hope for efficiency of work rather than
profit.
3.Factors affecting marketing which has an influence on the decision to use sports
management service, found that more groups of sports business entrepreneurs are entering new
competitors for example, owners of artificial turf and golf courses will have more problems than artificial
turf due to higher investment and use a lot of space bargaining power of raw material sellers related
equipment will be low.
In summary, the sports competition business market was a business that involves multiple
divisions, both the owner of the venue of the competition sports referee agencies that facilitate users of
sports event management services because sports competitions are activities that require knowledge and
the experience of the competition organizer to consider the risks marketing factors influence the decisions
of sports competition participants each category is at a high level by personnel factors was a factor that
influences decision making at a high level first followed by the product distribution and the product side.
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