This research is intended. To study the characteristics of graduates. Education Management Model Synthesize the educational management model in the development of graduate features and present the educational management model in the development of the graduate characteristics of the retail management curriculum. The population used in this study consisted of teachers / administrators. Teaching and Curriculum Graduate applicants who accept work placements. Alumni and alumni Set the sample size using the schedules of Craig and Morgan. 188 simple methods were used. The research instruments were questionnaires and questionnaires. Bring information to synthesize educational management. Statistics used in data analysis were percentage, mean, standard deviation And content analysis. The research instruments were questionnaires and questionnaires. Bring information to synthesize educational management. Statistics used in data analysis were percentage, mean, standard deviation And content analysis. Numerical Analysis, Communication and Information Technology skills range The results of the study were rated at a high level (= 4.25, S.D. = 0.65). Foreign language Modern technology Training and learning materials are important to practice. And more comments. In order to improve the quality of production, graduates should be more on time. Teaching by class year Prudence in work and leadership are important as well. So it is concluded that the model of education management. To develop the characteristics of the graduates of the retail business management curriculum can be used as a guideline for educational management in order to develop the characteristics of graduates.