This article aims to synthesize the e-service quality by using a literature review, searching academic papers, and document analysis. The results revealed that e-service quality consists of 7 dimensions: The E-S-QUAL scale 1) efficiency 2) fulfillment 3) privacy 4) system availability and E-RecS-QUAL consist of 5) responsiveness 6) compensation 7) contact. Moreover, found that the e-service quality effects on the perceived value and customer delight. The finding from the studies can be used as a model for e-commerce businesses in formulating strategies in order to gain competitive advantages and develop efficient customer services that are in accordance with the needs of consumers, which is a factor to contributing the success of e-commerce businesses in Thailand.