The research on the potential of Mor Hin Khao Tourist Attraction, Tha Hin Ngoam Sub-District, Mueang District, Chaiyaphum Province, implements the qualitative research methodology by conducting in-depth interview with key informants. The research’s outcome finds out that Mor Hin Khao is composed of 5 tastefully-lined stone pillars which look as if they are floating. What makes these stone pillars stand out is the beauty that can be perceived from any angle. Furthermore, the stones are naturally blessed with sparkling tiny white flakes and wonderful cracks that could date back to the old days. These stone pillars consist of the Khlong Chang (Elephant Heard) Rock Group, Ton Sai (Banyan Tree) Rock Group, and Naka’s Head Cliff where tourists can witness the beauty of nature. The site also comes with various viewpoints and cliffs. With its all-year cool weather, tourists can enjoy the never-ending sea of fog in the morning which gives them the feeling of standing on the cloud. Moreover, Mor Hin Khao is accessible through paved road, with parking lots available in viewpoint areas and stone pillar sites. To reiterate on the site’s close-to-nature focus, accommodation is not available. Tent service however is there on site to allow tourists to get close to the natural atmosphere. The weather there is also cool throughout the day and can get cooler during nighttime with the sound of the wind coming from the mountain. It is believed that those with great merits can move the stone in Hin Yok (moving stone) Zone. In November, the place is very popular as the stargazing location because the sky seems to get closer to the earth while the stars are more beautiful than ever. The peaceful serenity, along with the outstanding, natural rock sculpture form at Khod Hin Lan Pii (Million-Year Rock) have added up to the beauty to Mor Hin Khao. Moreover, the site features combination of interesting natural landscapes such as mixed forests, Hum Hod Cliff, and Naga Cliff where tourists can catch the most splendid view of sunset.