วารสารวิทยาลัยบัณฑิตเอเซีย ...

The objectives of the research were 1) to study current conditions and problems in doing sports management business In Khon Kaen province, 2) to study the needs of the sports competition business market and 3) to study the factors that affect the market Influencing the decision to use sports competition management services Is a qualitative research and quantitative. The sample group used in the research was entrepreneurs and users of sports competition management businesses In Khon Kaen province, 90 people, the target group for qualitative research by in-depth interview. There are 9 sports entrepreneurs and small group discussions. 15 stakeholders. The statistics used in data analysis by finding the average, percentage, standard deviation and presenting the qualitative data analysis by using the descriptive method. 1. The condition of the business market of sports competition management business having more strengths than weaknesses and the condition that is more likely than the problem causing the business market to manage this sporting event. Using use proactive management strategies in marketing business operations. Sports event management business in Khon Kaen province also found that the competition is not much. Most of the competition was organized by the owner of the stadium or government agencies and groups that have a passion for sports have grouped together to organize sports competitions in each season. 2. Conditions of the market for sports competition management business found that there are no unique sports competitions and the identity of the province causing entrepreneurs to want to use the service and have a high level of bargaining power due to the business of organizing sports events. It was the management of activities for the masses and the demand is was matter of organizing sports activities according to the objectives of each department. Just hope for efficiency of work rather than profit. 3.Factors affecting marketing which has an influence on the decision to use sports management service, found that more groups of sports business entrepreneurs are entering new competitors for example, owners of artificial turf and golf courses will have more problems than artificial turf due to higher investment and use a lot of space bargaining power of raw material sellers related equipment will be low. In summary, the sports competition business market was a business that involves multiple divisions, both the owner of the venue of the competition sports referee agencies that facilitate users of sports event management services because sports competitions are activities that require knowledge and the experience of the competition organizer to consider the risks marketing factors influence the decisions of sports competition participants each category is at a high level by personnel factors was a factor that influences decision making at a high level first followed by the product distribution and the product side.