Organic rice farming on non-toxic rice farming is a new way of growing rice based on the philosophy of sufficiency economy in order to obtain rice that is safe, non-toxic and maintain health and the environment. It is hygienic, safe, healthy, without or having the least amount of disease. In the past, Thailand was an area that was very fertile with both soil and water, especially the central lowlands that are the country’s main breadbasket. As the saying goes, “In the water there is fish, in the fields there is rice.” Cultivation is also a form of production for household consumption. There is a variety of crops which are cultivated. However, when the population increases, the trades start. Marketing is becoming more open. Cultivation has been changed to commercial and for exporting. Monocultures began to be planted and modern technology was introduced, including the use of chemical fertilizers and pesticides to increase productivity. It is true that the use of chemicals and fertilizers can help increase yields in the early stages. But when planting a single crop and using chemicals in one area for a long time, there will be problems with chemical residues in the soil. The soil in that area will begin to deteriorate and there are decreased fertility and minerals in the soil. Therefore, it is the main reason for the lower yield per rai. The researcher studied data on women’s role groups in Ban Kho Subdistrict, Muang District, Khonkaen Province which set up a group to produce sub-district products on non-toxic brown rice. It has been registered as a trade name “Non-Toxic Brown Rice Community Enterprise of Kaset Pattana Housewives.” It was found that the problems encountered that needed to be solved and supported were in the production process. There are still some processes that must be used manually in the separation of rice grains. In terms of marketing through online channels, there is still a lack of knowledge, expertise and methods for online sales and non-standard packaging. Therefore, the researcher foresees the importance of the development of the production process, online marketing through social media and packaging that meets modern standards and can be stored for a long time and to bring products to sell to department stores and leading convenience stores. The purpose of this research was to study potential development to enhance competitiveness. It is a case study of organic brown rice community enterprise of Kaset Pattana housewives. The tools used in the research are in-depth interviews. The study found that: Production capacity. Due to insufficient production capacity. Organic brown rice farming involves several steps in order to provide quality management operations according to the system, requirements, criteria and Good Manufacturing Practice: GMP and Hazard Analysis Critical Control Point: HACCP in the rice production processes. Pakaging. There is a demand for packaging that has the brand name screened on the plastic bag for quick and convenient packaging. At present, PE plastic bags are vacuum packed and used to attach brand stickers. As a result, the existing packaging is not up-to-date and not up to standard. Online marketing. There is a need to find an online distribution channel, but still lacks knowledge, expertise and how to sell online. At present, there is only one distribution channel to set up shop booths in department stores in OTOP product fairs.