วารสารวิทยาลัยบัณฑิตเอเซีย ...

The transformation into the current digital era as a result, every organization should be adapt to the full transformation of digital technology in every dimension. Including the private higher education institutions. The purpose of this research were to; study the confirmatory elements of digital leadership in creating a digital culture of private educational institution personnel and to promote the intelligent organization of private higher education institutions. The sample group used in this research consisted of 125 administrators and personnel under private higher education institutions obtained from purposive sampling. The research instrument is a digital leadership indicator questionnaire on creating a digital culture of private educational institution personnel to promote their entry into intelligent organizations, covering 3 elements; In terms of creating an innovative vision (V: Vision), in terms of innovative knowledge and ability (K: Knowledge), and in innovation participation (P: Participate), a 5-level rating scale was used to analyze the data by analysis. Second order confirmatory analysis. The results of the research was the digital leadership component in creating a digital culture of private educational institution personnel to promote the intelligent organization of private higher education institutions consists of 3 components. The weight of all 3 confirmatory components is positive. The value is between 0.947-1.007 and is statistically significant at the .05 level for every component. When sorted by the weight of the elements from highest to lowest that they were innovation participation (b=1.007), innovative knowledge and ability (b=0.995), and innovation vision creation (b=0.947). The model that synthesized measures agree with the empirical data through acceptable criteria (χ2 = 18.246, df= 16, χ2/ df = 1.1404, p- value = 0.3097, RMSEA = 0.034, CFI = 0.998, TLI= 0.996, SRMR= 0.014)