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Research objectives (1) To study personal basic information related to marketing mix affecting sugarcane delivery behavior to sugar factories (2) To study marketing mix affecting sugarcane delivery behavior to sugar factories (3) To study the relationship between personal data And marketing mix affecting sugarcane delivery behavior to the Khonburi sugar factory of sugarcane farmer., Using a sample of 400 samples, Simple random sampling. statistics used in data analysis include frequency distribution. Calculation of percentage, mean, standard deviation, hypothesis testing with Chi square values The research found that : (1) Most respondents are male. accounted for (82.20 %) of marital status to (87.20%), aged 41 years and over, accounting for (59.20%), educational level lower secondary school accounted for (31.20 %) of annual income, with income between 100,001-200,000 baht, equivalent to (50.00 %). The duration of the sugarcane cultivation period is 13 years or more, which is (38.20 %). The amount of sugarcane grown per year is between 801 -1,200 tons (32.00 %) respectively. The behavior of sugarcane delivery to the sugar factory is the selection of sugarcane delivery. Depends on the integrity of the factory, accounting for (52.50%), those who influence the decision to send sugarcane Is a staff member of a sugar factory, accounting for (31.20 %) of the time when sugar cane delivery begins In February (46.00 %). media that affects the decision to send sugarcane Inquire from the Sugarcane Planter Association Accounted for hundreds of choose to send to the original factory, (95.50%) Quantity of sugarcane delivery Send to all factories Accounted for (56.50 %) The type of sugarcane that sent fresh sugar cane is (64.00%) If not satisfied with the delivery of sugarcane, tell the people close to this plant. Accounted for (97.50%) respectively (2) Analyzing the marketing mix that affects the behavior of sugarcane delivery to the Khonburi sugar factory of sugarcane farmers in Khonburi District, Nakhon Ratchasima Province, in 7 aspects, found that the overall is at a medium level (x ̅= 3.47). If the order is from the first to the last mean, which is Employee factors (x ̅= 3.91) Marketing promotion factors (x ̅= 3.52) Physical factors (x ̅= 3.57) and in the middle level, namely Price factors (x ̅= 3.42) Factors of distribution channels ( = 3.28) Product factors (x ̅= = 3.41) and Process factors (x ̅= 3.22) respectively (3) The results of the hypothesis testing are that the behavior of sugarcane delivery to sugar factories is related to personal information about sugarcane delivery to sugar factories of Khonburi sugarcane farmers in Khonburi District, Nakhon Ratchasima Province. 1) Have a relationship with educational status experience in sugarcane cultivation and the amount of sugarcane production 2) People who influence the decision to send sugarcane to the factory Is related to age, education level monthly income, sugarcane planting experience and the amount of sugarcane production 3) Media affecting the decision to send sugarcane to the factory is related to the status of sugarcane planting experience. and the amount of sugarcane production in the month 4) The nature of sugarcane delivery to the factory is related to the status of sugarcane planting experience. and quantity of products 5) The amount of sugarcane delivery to the factory In a relationship with experience in sugarcane cultivation 6) The type of sugarcane shipped to the factory is related to sugarcane yield. 7) If dissatisfied with the delivery of sugarcane to the factory, which is related to the status and marketing mix affecting sugarcane delivery behavior to the factory, the tears of the farmers cane correlated with the behavior of sugarcane delivery to the sugar factory. The hypothesis testing at the statistical significance level of 0.05 is that the personal data is related to the behavior of sugarcane delivery to the sugar factory. 1) The selection of sugar cane to enter the factory is related to the product, price, promotion, staff and process. 2) People who influence the decision to send sugarcane to the factory Media affecting the decision to send sugarcane to the factory and the delivery of sugarcane to the factory. There is a relationship with the product, marketing promotion price Promoting physical and process marketing staff 3) Type of sugarcane delivered to the factory the marketing mix in the delivery of sugarcane to the Khonburi sugar factory which has relationships is the product, price and marketing promotion.