วารสารวิทยาลัยบัณฑิตเอเซีย ...

The objectives of the research were to (1) study the personal information related to the marketing mix factors for the consumers' decision to eat in order to food in Talad Sub-district Municipality, (2) study the marketing mix factors for the consumers' decision to eat the ordering food in Talad Sub-district Municipality and (3) study the comparison of marketing mix factors with the consumers' decision to eat the ordering to food in Talad Sub-district Municipality. The sample consisted of 246 samples of Accidental Sampling. The research instruments were questionnaires. The statistics used for data analysis are frequency distribution. Calculation of percentage, mean, standard deviation, hypothesis testing with t (t-test) and F-test The research found that (1)Most respondents were female (54.50%), under 30 years (37.00% ), single status, (52.80% bachelor degree (52.00%), private business accounting for (31.70% ), with an average monthly income of 10,001 - 20,000 baht or (46.70% ), respectively. (2) Most respondents responded with an evaluation form of marketing mix factors towards the decision to choose the food from consumers in Talad Sub-district Municipality. Overall, it was at the high level ( = 4.03) when considered in each aspect, in high level in all aspects, including Distribution channel ( = 4.03) Product ( = 4.01) Price ( = 3.92) Marketing promotion ( = 3.65) respectively.( 3) Comparison and testing of hypotheses about marketing mix factors towards the decision to eat the ordering food of consumers in Talad Sub-district Municipality with the mean and standard deviation found that in each area and overall separated by gender, age, education level, occupation and income were at the high level in all aspects . And the hypothesis testing using t-test which were different gender and status, It was found that there was no statistically significant difference at the 0.05 level and the F-test by using one-way ANOVA analysis by different educational levels, age and monthly income. it was found that there was no significant difference at the level of 0.05, respectively.